InboundBuzz - Inbound Marketing Podcast

Stop Losing Deals to These 4 Objections | Episode 194

Most salespeople lose deals because they freeze when a prospect pushes back. 

In this episode of Inbound Buzz, we run through live role plays on the most common sales objections including the missing decision maker, discount requests, and competitors undercutting your price, breaking down exactly how to handle each one with confidence and without caving. You'll walk away with practical scripts, the psychology behind why they work, and the one closing habit that keeps your pipeline moving.

How This Local Gym Scaled to a New York Stock Exchange Listing | Episode 193

Getting listed on the New York Stock Exchange didn't happen by accident for Alta CEO Nick Langton. 

In this episode, Nick joins us to break down how he kept his eyes on a long-term outcome from day one, built the right team around him, and developed a tolerance for risk that he never had going in. If you're building something big, this one's worth your time.

Why Your Facebook Leads Are Junk (And How to Fix It) | Episode 192

Your Facebook ads might be running, but if the leads coming through do not match your ideal customer, the problem is not the platform. 

In this episode of Inbound Buzz, Moby and paid media specialist Linda unpack the real reasons behind low lead quality on Meta and walk through practical fixes including customer avatar building, video ad strategies for new accounts, CRM-to-Meta data integration, and custom conversion tracking. 

5 Self-Service Tools That Turn Your Website Into a Sales Machine

Most B2B buyers complete nearly two-thirds of their buying journey before contacting a vendor, and if your website can't answer their questions independently, you're invisible when it counts most. 

In this episode, we break down five self-service tools, covering what each one does, why it works, and the revenue impact it drives. You'll walk away knowing exactly where your website is losing buyers and which tool to deploy first.

How to Build HubSpot Reporting That Actually Works

Most HubSpot portals are full of reports nobody trusts and dashboards that answer the wrong questions.

In this episode, we break down exactly what a proper reporting framework looks like, how the right five reports can align your marketing and sales teams around shared revenue goals, what role-based dashboards do for executive clarity and team accountability, and if your HubSpot portal is truly ready to become your single source of truth.

HubSpot's Secret to Going From Zero to $3.7 Billion in 10 Years

HubSpot went from startup to $3.7 billion with the help of one of the most powerful, yet underutilised tools: free education.

But how can courses, content, and tools anyone could use without paying a cent help create one of the biggest technological unicorns in the world? 

In this episode of InboundBuzz, we unpack the exact strategies behind HubSpot's growth and how you can steal them for your own marketing.

The 3 Retention Strategies Every Business Needs to Implement | Episode 199

Acquiring a new client costs five times more than keeping an existing one. But, the problem is that most businesses keep spending on acquisition anyway.

Are you making the same mistake? 

In this episode of InboundBuzz, we break down the three retention pillars RedPandas used to improve their our retention rate by 30 per cent and exactly how to apply them to your business.

Your Sales Reps are Underperforming in HubSpot... Here's How to Fix It | Episode 198

HubSpot is only as good as the reps using it, but most teams are leaving a lot on the table because of:

- Dirty pipelines
- Inconsistent follow-up
- Dashboards nobody checks. 

In this episode of InboundBuzz, we get into the practical fixes: better onboarding, smarter pipeline logic, and the dashboards your reps should be checking every single day.

Why You Should Stop Gatekeeping Your Best Content ft. Steve Palise

Steve Palise built a nine-property portfolio and walked away from engineering by doing something most people still find controversial: giving his best ideas away for free.

Free books, free courses, honest sales calls, and walking away from bad-fit clients. That's the playbook. 

In this episode of InboundBuzz, Steve breaks down the mindset and systems behind building a business and a property portfolio that actually lasts. If you're tired of being sold a fantasy about passive income, this one's for you.

The AI Prompting Framework Most Marketers Don't Know

Most marketers are using AI every day. Only a select few are getting results worth talking about.

But better prompts change that. 

In this episode of InboundBuzz, we dive deep into a five-step framework for getting dramatically better output from ChatGPT, Claude, and Gemini, covering everything from choosing the right model to building a brand voice document that makes AI sound like you.