InboundBuzz - Inbound Marketing Podcast

How to Rank in AI Search (It’s Not SEO) | Episode 191

AI search gives you six placements at most, and no one looks past the first two. Most businesses are losing ground simply because they don't know what's driving those results.

In this episode of Inbound Buzz, Linda and Mobes unpack the multimodal approach to AI ranking: why ChatGPT surfaces the brands it does, which platforms it actually pulls from (Reddit, YouTube, review directories, and more), and how to build the kind of third-party reputation that gets you recommended, not buried.

The Frictionless Booking System That Closes More Deals | Episode 190

Most businesses are leaking leads without realising it — through rigid booking windows, overloaded intake forms, and slow follow-up that lets warm prospects go cold.

In this episode of Inbound Buzz, Moby walks through Alex Hormozi's sales process firsthand, unpacking the availability strategy behind a 29% conversion lift, the staged qualification system that keeps leads engaged without overwhelming them, and the reminder cadence designed to eliminate no-shows.

How Alex Hormozi Sold $81M in 90 Minutes | Episode 189

Alex Hormozi recently generated $81 Million in a single live event. But how did he actually do it?

The answer is in three concepts: psychology, urgency, and offer structure.

In this episode of InboundBuzz, we deconstruct the entire funnel so you can apply these tactics to your next B2B webinar or product launch.

The Approach that ACTUALLY Works for Ranking in AI | Episode 188

In this episode, we cover how LLMs learn from everywhere, and how it affects your brand's online presence today. This video shows you how to boost visibility across YouTube, Reddit, and other key sources, plus a simple GEO framework to increase brand citations. If you want LLMs to reference your brand over competitors, then this episode is for you.

5 HubSpot Features You Can Use to Get More Sales | Episode 187

In this episode, we explore key HubSpot features that drive revenue, including MQL autoresponders, one-to-one video emails, and post-proposal follow-ups. We also discuss how sales workflows and dashboards keep your team on track.

Lessons from Alex Hormozi’s $100M Money Making Models Book Launch | Episode 186

In this episode, Alex Hormozi shares how he made $81M from a single webinar and set a Guinness World Record. Discover how he used the Value Stack Anchor Technique and Sharing Mechanism Flywheel, offering free giveaways and showcasing his high-ticket bundle to drive massive sales and value.

Biggest Misconceptions with Content Marketing | Episode 185

In this episode, you'll learn how to craft the ultimate website headline. You'll see a real live case study and get a framework on exactly how to capture attention and drive conversions for any brand.

We Tested 200+ HubSpot Money Making Features So You Don’t have To | Episode 184

In this episode, learn to unlock the power of automation with our MQL autoresponder templates, one-to-one video in emails, post-proposal follow-ups, and sales notification workflows. Discover the tools that drive conversions, close deals faster, and keep your sales pipeline hot with personalized, data-driven actions.

How to Build a Personal Brand on LinkedIn w/ Lulu Godfrey | Episode 183

In this episode, we interview Lulu Godfrey, who has over 23,000 followers on LinkedIn. You’ll learn the importance of building a personal brand and exactly what you need to do to build an influence through LinkedIn.

 

The Death of the Facebook Targeting? | Episode 182

In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, moving away from traditional funnel-based strategies. We explore how this changes the way advertisers approach campaigns—focusing less on granular targeting and more on creative, clean data, and clear objectives. Plus, we discuss the impact of tools like Conversion API on improving tracking accuracy and lowering costs, helping your ads perform better in a privacy-conscious world. If you want to stay ahead in Meta advertising, this episode breaks down what you need to know.