InboundBuzz - Inbound Marketing Podcast

Visit www.redpandas.com.au/ep109 for video version, show notes, additional resources and links. Rand Fishkin is one of the most influential titans of the digital marketing world. A renowned author, multiple start-up founder, former CEO of Moz and now SparkToro, an audience intelligence tool, he is also one of the most inspiring and unique individuals you'll ever meet. In this episode we talk about marketing in 2021 and beyond, building a marketing flywheel for growth and a whole lot more. www.redpandas.com.au/ep109 for more.

Visit www.redpandas.com.au/ep108 for video version, show notes, additional resources and links. In part II of our chat with Luke Summerfield, we cover who HubSpot CMS is for and who it isn't for, HubSpot CMS vs WordPress, justifying charging $300/m+ for a CMS as well as why IT teams actually love HubSpot CMS. All that and a whole lot more in this episode of InboundBuzz! www.redpandas.com.au/ep108 for more.

Visit www.redpandas.com.au/ep107 for video version, show notes, additional resources and links. In this episode we chat with Luke Summerfield from HubSpot on the big shifts in the web industry as whole, how modern companies treat their website as a product the unnecessary trade-offs businesses no longer need to make when creating and maintaining a website. www.redpandas.com.au/ep107 for more.

Visit www.redpandas.com.au/ep106 for complete show notes, additional resources and links. Do you ever get the thought that you could be doing more on social media? You're using the same hashtags as your competitors, targeting the same interests on Facebook, creating the same type of stuff? Well in this episode Moby share 4 of RedPandas favourite tools to help accelerate your social media growth in 2020. Plus, the new HubSpot Marketing Enterprise Hub. Is it any good? Is it all hype or is it substance? And on a side note, what can we learn from how they launched Marketing Hub Enterprise to promote our own brands. Find out in our review. All that and a whole lot more in this episode of InboundBuzz! www.redpandas.com.au/ep106 for more.

Visit www.redpandas.com.au/ep105 for complete show notes, additional resources and links. Social Media had a whirlwind of a year last year didn't it? From exciting new social media features, to fraudulent influencers and fake followers, to new algorithm changes and even an emerging player in TikTok. So where's social heading this year? In this episode Moby discusses 5 big macro social media trends that will dominate the landscape in 2020. All that and a whole lot more in this episode of InboundBuzz! www.redpandas.com.au/ep105 for more.

Visit www.redpandas.com.au/ep104 for complete show notes, additional resources and links. We're all trying to outrank someone on Google but did you know that 50% of all searches result in zero clicks because users are finding what they are looking for without clicking away? Plus 14% of all clicks Google sends back to it's own properties like Google News, Images and Youtube! In 2020 Google has changed SEO forever and in this episode I talk about what that means practically for your SEO and Content strategy moving forward. Plus I talk about the hottest ad option on Facebook Ads drawing low CPC and CPA and how you can make them work for you - all that and a whole lot more in this episode of InboundBuzz! www.redpandas.com.au/ep104 for more.

Visit www.redpandas.com.au/ep103 to watch the video version, complete show notes, additional resources and links. Not that you needed another reason to get into podcasts but Google is now indexing podcast audio content in it's search results, we talk about what that means for the world of podcasting. Also in this episode we talk about the new Google Question Hub and how you can use it to identify content gaps your competitors are not talking about. All that and a whole lot more in this episode of InboundBuzz! www.redpandas.com.au/ep103 for more.

Visit www.redpandas.com.au/ep102 for complete show notes, additional resources and links. F8 is more than a bunch of Facebook geeks in a conference hall listening to Zuckerberg-isms, it's Facebook's annual conference where they announce their Facebook, Instagram, Messenger and WhatsApp roadmap. I talk about what this means for marketers and subsequently, what some of your competitors are already doing PLUS, is HubSpot too expensive? It's a question I get asked almost weekly and my answer is probably not one everyone agrees with, all that and a whole lot more in this episode of InboundBuzz! www.redpandas.com.au/ep102 for more.

Happy New Year! Welcome to episode 101 and our first for the 2019 season :) In this episode we share the OKR framework Google uses for objective setting and tips on how you can implement it to. Plus the latest news on Facebook Subscription Messaging (aka chat blasts) and how you can get started yourself. www.redpandas.com.au/ep101 for more.

Catch our final #INBOUND18 wrap-up episode for day 4! In this episode we summarise Bradley Friedman's presentation on increasing website conversions. Bradley Friedman is from Lucky Orange, a platform that records heat maps, website recordings, conversion funnels and form analytics. We also caught the 'Queen of Facebook', Mari Smith and her presentation about Facebook Marketing! Choc full of new stats, insights and recommendations. PLUS: Don't miss out interview with HubSpot's Michael Redbord, General Manager of Service Hub at HubSpot. Michael talks about what problem Service Hub addresses, Service Hub features and it's relationship with the new flywheel model of growth. Catch the video interview with Michael and complete show notes @ www.redpandas.com.au/INBOUND18