InboundBuzz - Inbound Marketing Podcast

048 - Manelle Merhi on Developing a World Class Value Proposition, Brand & Brand Culture

Forget what you think you know about building a strong brand and Value Proposition. In this episode I interview an international brand and brand culture expert, who also happens to be a personal mentor of mine. Manelle Merhi masterfully shares what is actually a Value Proposition and how can you create one to stand out from the market. She also talks about the ever changing role of marketing in era where Marketers don't actually own the function anymore and shares some personal branding advice. Links LinkedIn: https://au.linkedin.com/in/manelle-merhi-a68982119 Twitter: https://twitter.com/manellemerhi

047 - LinkedIn Tips & Tools, Automating Social Media & BOFU Content

Shownotes for Episode 47: Welcome to InboundBuzz, thanks for listenting! Buzz 1 - Passion Planner - Look through Passion Planner and see if it's right for you: http://www.passionplanner.com/what-is-it/ Buzz 2 - Recurpost to Automate Social Media - Check out Recurpost: https://recurpost.com/ - Recurpost's VS article example: https://recurpost.com/recurpost-vs-edgar - Marcus Sheridan's Big 5 Types of Content that people are looking at when in decision mode: https://www.thesaleslion.com/big-5-blog-article-topics-guaranteed-drive-traffic-leads-sales/ Buzz 3 - Target Execs and CEO's using LinkedIn - Social Media use by CEO's is increasing, study: http://fortune.com/2016/01/25/social-media-ceo/ Buzz 4 - Optimising LinkedIn Profiles - Free guide, thanks to LinkedIn Australia: ttps://cdn2.hubspot.net/hubfs/2219901/LinkedIn%20Profile%20Playbook.pdf Buzz 5 - Articles vs Updates - Try using articles instead of updates - Keep them first person with a bit of personality - Tag LinkedIn Pulse - Check out Hubspot's guide for beginners: https://blog.hubspot.com/marketing/linkedin-publishing-beginner-guide#sm.001ey0ks2156uegnvdb1v1jn114s0 Buzz 6 - What works on LinkedIn - Link from BuzzSumo: http://buzzsumo.com/blog/successful-headlines-topics-linkedin-2016/ Buzz 7 - Export LinkedIn contacts as a CSV Plus! Check out my new Facebook Live Show! https://www.facebook.com/MandJShow/

046 - How to Create a Kickass Digital Strategy, Writing for Medium & HubSpot’s New Planning Tool

It's estimated only 50% of all marketers have a documented digital marketing strategy for next year, even fewer know what their metrics and KPI's in 2017 need to be. In this episode I share a proven framework to create your strategy next year in next to know time, but I road test the HubSpot Maketing Plan Tool & How to Write for Medium. Visit www.redpandas.com.au/ep46 for full show notes, tips, resources links & more

045 - Dave Chaffey on Transforming Your Digital Marketing Strategy in 2017

Dave Chaffey, founder of smartinsights.com, has been predicting digital marketing trends and consulting on strategic best practice for over a decade. I personally have a lot to credit Dave Chaffey on my own personal digital marketing successes and I think you're going to love listening to this episode going into 2017. Dave shares his insight on what the winners are doing, what we need to look out for and the problem with listening to ultra-influencers. Check out full show notes are www.redpandas.com.au/ep45 for the 15+ links and resources Dave shared. Check out www.smartinsights.com for more digital marketing strategy goodyness.

044 - HubSpot for Free? Plus Prepping for Holiday Season Sales

if you haven't picked up your act and drummed up some special campaigns for the holiday season it isn't too late yet! In this episode I discuss two new features to Google AdWords and Facebook that you're competitors aren't doing. Plus! What the hell does HubSpot's new free version do? We roadtest that and a whole lot more in this episode of InboundBuzz! Visit www.redpandas.com.au/ep44 for full show notes, tips, resources links & more

043 - HubSpot’s VP of Culture Katie Burke on Culture as a Competitive Advantage

Interview with VP of Culture & Experience at HubSpot, Katie Burke! Visit www.redpandas.com.au/ep43 for shownotes. In this expert interview, we talk about Katie about how to create an irreplicable culture that positively impacts the bottom line. We speak about HubSpot's legendary 'Culture Code', a internal yet public guiding philosophy that has been viewed over 3 million times! Katie shares how HubSpot measures culture + hit a personal note on her passion towards empowering young girls and women in traditionally male dominated workplaces. Check out culturecode.com & hubspot.com Follow Katie: @KatieBurkie on Twitter

042 - SEO Trends that will Dominate 2017

SEO ain't dead. In fact, it's exciting as it's ever been as SEO becomes more of a creative art and less of a geeky science. In this SEO special episode, we’ve sourced the very best tips, tools and strategies that anybody can employ to kick Google's butt in 2017. Visit www.redpandas.com.au/ep42 for full show notes, tips, resources links & more

041 - Kevin Tang on Using Social Media Contests for Lead & Email Database Generation

Interview with serial entrepreneur and founder of Vyper Lead Generation toolkit, Kevin Tang. Visit redpandas.com.au/ep41 for shownotes. In this expert interview, learn how to leverage social media competitions to generate leads and build a email database. Kevin shares his key tips on creating competitions that are relevant, compelling and viral as well as tips on leveraging Facebook Ads in conjunction with competitions to truly take competition success to the next level. Check out http://vyper.io/

040 - Inbound Day 4 & Event Highlights + Chris Marr and HubSpot’s Iliyana Stareva

Inbound is finally over :( Welcome to our Day 4 Summary & event wrap-up of Inbound 2016! We talk Alec Baldwin, Rand Fishkin's SEO 2017 predicitions PLUS two very special 3-in-3 interviews. The first is with UK's leading voice in Content Marketing, Chris Marr, founder of the Content Marketing Academy and Annual conference of the same same. Check TCMA here: https://www.thecontentmarketingacademy.co.uk/ The second is with Iliyana Stareva, Principal Channel Consultant at HubSpot! Hear from someone actually representing the brand that organises Inbound, Iliyana talks to us about 'Inbound PR' plus key things that have worked for her clients in 2016 We'll be back with our regular format for episode 41 to discuss all things digital and inbound marketing!

039 - Inbound Day 3: Angela Duckworth on Grit & Growing Traffic by 250,000

Welcome to our Day 3 Summary of Inbound 2016! We talk about the single most important factor when it comes to success in life: Grit. Angela Duckworth is a researcher and NY Times Best Selling author of Grit - The Power of Passion and Perseverance. We also talk about Ross Hudgens epic 'How To Increase Website Traffic by 250,000+ Monthly Visitors' presentation! If you're looking for short-cuts don't listen, if you're looking for a proven long term process that you can start today then definitely check this out. Catch Ross's slides here: Bit.ly/hub-traffic