InboundBuzz - Inbound Marketing Podcast

010 - Facebook Live And Marketing Degrees

Welcome to episode 10! Is the show getting any better? Send us your questions and comments for a guaranteed response. Buzz 1: SoundCloud's Colossal Customer Service Failure a. So what happened was Soundcloud's RSS feed feature, that allows podcasters to essentially submit their podcast to the biggest podcasting service, iTunes, went down, apparently due to maintenance. b. This was poorly communicated and no one knew it was going to be days. c. Lesson 1: If you're going to have an outage manage expectations properly. If it was always going to be a few days, tell people that, give them canned messages they can share with their own audiences and communicate regularly with real updates on what the problem is and how long it's going to take. d. Lesson number 2: Be prepared on all your channels, service board, multiple twitter handles, Facebook e. This was possibly the biggest error on Soundcloud's part. f. Lesson number 3: Apologise, Delight and Apologise. Problems like this are a great marketing opportunity to build trust and advocacy if managed correctly. g. Lesson number 4: Newsjacking and helping people in need. @OmnyApp (a competitor) started tweeting people and offering them one month off a pro plan WHICH is already cheaper and already has a better reputation h. What started happening? Other podcasters started sharing this offer with other podcasters! Buzz 2: Should I get a marketing degree or qualifications to excel at marketing? a. Depends on whether you want a career in Marketing b. Tools: Smart insights http://smartinsights.com/ c. Lynda.com http://lynda.com d. Conferences: www.inbound.com Buzz 3: Facebook Live a. Facebook live let's you stream whatever you want to your friends, fans and even facebook group members b. There is evidence Facebook is giving preference to video and especially Facebook Live streams. c. How would you use it? - Behind the scenes: Particularly for events, people love a behind the curtain glimpse so consider that if applicable to you - Stream a live event: What you could do is promote that you will be broadcasting live, give a date and a time and invite people back to view the event LIVE - Introduce a new blog, resource or eBook: You may not get a whole bunch of views with this but if you pick a time when your audience is online (which I talk about again later) this could be good as well as keep in mind the view will be saved on FB and you could always link to the post later. - Do a customer Q&A: Have questions ready and take live questions as well d. How do you get the most out of it? First. Keep in mind it's mobile only so the audio is going to suck. Be sure to do a dry run before the real deal. Get better audio, I use the zoom iq5 and it plugs into the lightening connector - http://www.bhphotovideo.com/c/product/1021109-REG/zoom_ziq5b_ios_lightning_stereo.html Second. Because it's mobile you need to have a strong connection or 4G Third. Tell people ahead of time when you're going to broadcast. Obtain emails and mobile numbers to email and SMS beforehand. Fourth. During the broadcast, ask your viewers to follow you and receive notifications when you go live. Fifth. Broadcast for longer periods of time. Tips from Facebooks: http://www.bhphotovideo.com/c/product/1021109-REG/zoom_ziq5b_ios_lightning_stereo.html Sixth. The longer you broadcast, the more likely people are to discover and invite their friends on Facebook to watch the video. FB recommends that you go live for at least 10 minutes, and you can stay live for up to 90 minutes; https://www.facebook.com/facebookmedia/best-practices/live Seventh. CTAs: give something away by getting their email addresses

009 - Ultimate Content Creation Tools Used By Agencies And Pros

10+ Ultimate Content Creation tools used by agencies and pro's. Visit www.redpandas.com.au/ep9 for complete show notes. Buzz 1: Content Ideation a. Upcontent - What is it? Content discovery tool that finds content, influencers and relationships between other content topics - https://upcontent.com/ - Pro-tip: push to buffer from here! b. Keyword.io - What is it? It is a long tail keyword finder - http://keyword.io/ - Keyword io is more persona aligned, it's more directed to the types of questions they are asking themselves, friends and google c. Google AdWords Keyword planner - Key with keyword planner is using the right filters - Show closely aligned on/off. With it on, 5, off? 319! - Keywords to include "directory" for instance, gave me (2) keywords - Date range, in our example for March 2016 says there was a 20%+ increase in search year on year. Buzz 2: Content Creation a. Copify - What is it? Content writer sourcing, briefing and management platform - https://au.copify.com - 500 word articles from $48, 800 word articles around $64.00 - Some pro tips i. There are no shortcuts when it comes to content so you will still need to spending time on a brief and time cleaning it up. ii. Go longer, there is evidence to suggest longer articles will get more shares. Not simply for being longer with more fluff but longer with more value. iii. Semantic search too from an SEO perspective, longer articles will allow you to naturally cover more associated or related topics that could be a positive flag for Google and that other random one, Bing.. b. Article Writers - Australian based article writing agency (good excuse rate for our US listeners!) - More high touch and account management based. - So check them out www.articlewriters.com.au/ speak to Leonie and drop my name for a good offer! c. Google Docs spreadsheet calendar - Powerful content project management tool for tracking and stakeholder management. - Google "content calendar google docs template" - Pro-tip: you can right-click in a cell and select insert comment and that creates a sort of flag the next user has to accept to remove Buzz 3: Content Distribution a. Outbrain - What is it? Outbrain is like the display network but for content. - There is very little configuration you can do apart from budget, location and tagging URLs so you see them in GA but you can split test titles which is pretty useful - www.outbrain.com also https://www.taboola.com/ b. Facebook - Highly overlooked. FB is getting harder to crack with all the noise on it now but it still works. If you can promote a piece of value or entertaining content it will do better than your competitors brand ads c. Google Remarketing: - The idea here is someone visits your site, they are now brand familiar and hopefully know a little bit more about what you do but say they've now left without converting. - Ease them back into your brand by promoting some content. Guides and resources work very well here but a decent entertaining or valuable article good work well too. d. SocialOomph - What is it? Allows you to create a “content bank” and have content shared on a random rotation on an ongoing basis. - You create a “content bucket” and upload tweets into it. - Then SocialOomph will randomly pick a piece of content from that bucket and share it according to a frequency that you define. - You can create many different content buckets. For example, you might have one on parenting tips that shares a tip a week, you could have one for curated content, another for your created content (which you might want to push twice a week) - This way your Twitter account will keep growing and carry on sending traffic to your site – even when you’re not actively using it. - https://www.socialoomph.com/

008 - Are You A Vitamin Or A Painkiller? Plus Promoting And Converting Content

Buzz 1: Are you a vitamin or a pain killer? a. New project by Brent Claremont called 'Inbound internship'. A pliot program that matches students and junior marketers with inbound marketing agencies. b. Great example of a pain killer that solves a dual sided problem.. c. If you know someone who could benefit from an 'Inbound Internship' be from an agency, educational provider or student side, contact Brent on @Brentc27 Buzz 2: How do you promote a blog and what tactics can you use? a. Question asked: For blog entries how would you promote? What are your recommendations on how you would promote them? I haven't seen a lot of companies that promote on SEM, have you seen companies that do that with success? b. Apply the concept or Owned, Earned and Paid media. Source: http://www.forbes.com/sites/danielnewman/2014/12/03/the-role-of-paid-owned-and-earned-media-in-your-marketing-strategy/#7351a8c511d3 c. You need a supplement your efforts with paid promotion and it doesn't have to be a lot it does need to be consistent and dictated by logic. d. Use a Content Mix rule after your define your personas in preparation to building a calendar e.g. a 3-2-1-1 rule: 3 lifestyle piece of content e.g. 5 apps for personal trainers, 2 TOF career related pieces of content e.g. How much does a marketing graduate earn, 1 campus life article, 1 MOF of content like an ebook e.g. 5 things you need to know about online learning. e. The key is to try what works and focus on the pieces that will be most interesting to your personas or valuable first. f. The other paid tactic, use content in your remarketing efforts. Remarket with content with an ebook or a guide, will help elevate your brand in the persona's consideration set. g. Adopt the basics: Push every piece of content on every medium 3 times. Use a different angle or quote each time. 3. Buzz 3: Listener question 'How do I increased my engaged subscriber following' a. Jessica Santosa from http://www.jessica-santosa.com/ fame asks: Hey Moby, happy Monday! I'd love to know how to increase my ENGAGED subscriber following. I've seen hundreds of articles about quantitative growth but it means nothing if they don't convert into customers or repeat customers at that. In this case, I have a few readers who email me and engage with me, which is SO much more valuable than people who just subscriber and don't even open the email b. The focal part of the answer rests in understanding the inbound marketing funnel: http://www.hubspot.com/inbound-marketing c. See methodology graphic that demonstrates the Attract, Convert, Close and Delight funnel with key tactics at each stage. d. For instance at the attract stage you're using SEO, blogging, SM, relationships, mobile optimization. The idea is attract your targeted persona well before they are looking to buy something or realise a latent need to buy something. So to attract, you need to pull them in with something they will love or value. e. Convert stage: objective is to convert visitors to leads. Here you need to develop and think about: f. CTA's: Channeling Sam: "Once we find prospects what sort of CTAs are we going to use to engage them, how are we going to generate the conversation and it is just a conversation, it's not an application, oh they know about us oh now they are paying for a course" g. Send personalised emails (hear examples in the podcast). Make them personalised, question led. h. Use Forms and Landing Pages. Go back to a popular post, turn that into a download be it a guide or a checklist. Create a landing page and ask for 3 fields for instance e.g. Name, Email and an engagement lead question e.g. "How do you deal with negative emotions? " i. Featured tool to get creative and fun with call-to-actions and engagement via Apestar app. Allows you to embed interactive cards where you can ask take quizes, polls, create personality tests so you can start building a profile for your audience : http://apester.com/

007 - Profitable Remarketing and Hubspot vs Dan Lyons Takedown

Show Notes Buzz 1: Dan Lyons new book, Disrupted a. What we can learn from Hubspot's response to a very public joust with Dan Lyon's apparent attack on Hubspot and their methodology. b. 4,000 word excerpt from Dan Lyon's book: http://fortune.com/disrupted-excerpt-hubspot-startup-dan-lyons/ c. Dharmesh Shah's personal LinkedIn response to Dan: https://www.linkedin.com/pulse/undisrupted-hubspots-reflections-disrupted-dan-lyons-dharmesh-shah d. Classy, professional and lot marketers can learn from a PR perspective. Buzz 2: How to make Remarketing Profitable a. Visitors who are retargeted are 70% more likely to convert on your website - research by Comscore who also found retargeted ads lead to a 7-10x increase in branded search traffic after 4 weeks of retargeted ads exposure. Source: http://www.digitalinformationworld.com/2014/09/infographic-retargeting-advertising-statistics.html b. What is remarketing: It allows you to position ads in front of defined audiences that have previously visited your website - as they browse elsewhere around the internet. c. The biggest network is GDN, reaches 90% of all internet users. d. Tip: Just Get started. You must have a minimum of 100 active visitors or users within the last 30 days for your ads to show; lists targeting Google search must have a minimum of 1,000 active visitors or users. Source: https://support.google.com/adwords/answer/2472738?hl=en> e. Tip: 3-4 sizes account for 80% of impression share: http://blog.netpeak.us/google-adwords-banners-what-are-the-most-effective-ad-sizes/ f. Categorise your ads. Great resource from Adroll, page 12: https://www.adroll.com/en-NZ/resources/guides-and-reports/20150730-performance-marketers-guide-retargeting-part-i/view/en-NZ § 1. All visitors. This is your broadest segment, and will include everyone who visits your homepage. § 2. Product. Set up product segments for users who have looked at a specific page, product, or piece of content. § 3. Cart segment. Cart segments capture high-intent users who made it to your checkout page, but didn’t convert. For B2B companies, this could be people who landed on a free trial page, but never filled in their information. § 4. Conversion segment. Finally, create a conversion segment to identify users who already converted. You can then exclude them from retargeting campaigns, or create new loyalty campaigns to encourage repeat purchasing. g. Some final considerations on creating ad creative that converts: i. CTA vs stage in buyer's funnel ii. Keep in context what they already know iii. Have a different creative for different lists iv. Auto-tagging in google but don't auto-tag in HS, issues with data visibility in terms of campaigns/ads that worked.

006 - Writing Viral Content & Selling When You’re not a Salesperson

Show Notes, Recorded Monday 11th April, 2016 Buzz 1: What types of content gets shared - Insights from the "B2C & B2B Content Lessons from 175,000 posts" a. Resource: http://offers.hubspot.com/b2b-vs-b2c-content-lessons b. 2 million blog posts are written each day, so how on earth are you supposed to stand out? c. Average shares for B2C content were higher, no surprises there and this figure was 114 for B2c and 68.5 for B2B.. but the median was higher for B2B at 22 vs 17 for B2C d. Entertaining Content works best on FB, some key best practices e. Habit posts work well on LinkedIn f. Most shared phrases from 1 million articles g. When it comes to b2b content, look to empower and educate your prospect because as the report states "the aim of a b2b company in many ways is to make their buyer look like a hero inside their organisation" Buzz 2: New Inbound Sales Certification a. The free course by HS is a series of 5 videos followed by a 60 question test you have to pass at 75% b. The whole context around the inbound sales process is buyers now have all the information at their fingertips. Where it was the salesperson's job's to inform and educate that is no longer the case. If the salesperson cannot add value beyond the information the buyer can find on their own, the buyer has no reason to engage with the salesperson Buzz 3: Selling when you're not a natural salesperson a. 42% of sales people describe prospecting as the hardest part of sales - so what about marketers, business owners, entrepreneurs and freelancers? b. Here's a process: a. Define your buyer profile and personas b. Identify Problems: Be a pain killer not a vitamin. To do that you need to find a problem to be a pain killer for. c. Answer those problems and execute consistency across touch points: I think what comes with that is the elevator pitch which you can use across different touch points.

005 - SMS Marketing and B2B vs B2C traffic sources

Show Notes Recorded: Sunday 3rd April, 2016 Buzz 1: Average traffic sources comparison for B2B & B2C - http://research.hubspot.com/reports/average-traffic-sources-for-websites-benchmarks-from-15k-hubspot-customers - Hubspot generates a lot of data and they do a lot of research to continually develop their product and help marketers with data-backed insights. - In this study, they looked at the traffic sources of 15,000 B2B and B2C sites & created website visit benchmarks across business type b2b/b2c, employee size, region, and industry. - Hubspot websites do better than your average site so this is GOOD benchmarked data. - Insight one: The Proportion of visits from each source by company type was almost identical for B2B and B2C. This proves there is no fundamental difference - People are people, market to them as people. Yes the sources bring same amounts of traffic but at the execution level your tactics will be different. - Insight 2: Proportion of visits from each source by industry - Gives a great idea of source/channel saturation, what other sites in your industry are doing and where you can pick up your game. Buzz 2: SMS Marketing - According to Frost & Sullivan. The open rate for SMS is 97%. That's like extreme high distinction - Use CRM and clever workflows to deliver highly customised SMS that will have cut-through - Example given: Use email/paid media to promote a brochure > send an automated text sent 24 hours later offering a free consultation personalised with person's name, product of interest and salesperson's name. - Tools used: Hubspot CRM http://www.hubspot.com/products/crm, zapier to integrate, see use cases here: https://zapier.com/zapbook/ and twilio to send the SMS https://www.twilio.com/ - Example SMS: Hello {{First Name}}, thanks for downloading a course guide, if you're interested in a free course consultation, let us know when is the best time to call, please reply back with MORNING, LUNCH or LATE AFTERNOON. If you made a mistake, reply NO, thanks, {{HubSpot Owner}} Buzz 3: Listener Questions - Question 1: Do I specialise or go one-stop shop? - Question 2: How to go about seeking partnerships with marketing/social media agencies. Do I simply ask for a meeting?

004 - Video Marketing & the Untapped Opportunities

Welcome to episode 4 of InboundBuzz: Video Marketing & Untapped Opportunities Recorded: Monday 28th of March 2016. Buzz 1: New Hubspot email certification coming out in May - Pre-register for the free email certification and be notified when it is officially released in May: http://academy.hubspot.com/email-marketing-course Buzz 2: Video Marketing & the untapped opportunity - Video is one of the very few anomalies that we know to be proven to be extremely powerful but is under-utilised by marketers, especially by B2B marketers. - Video can communicate your entire value in a short amount of time, 1 minute of video = 1.8 million words (source: https://www.brighttalk.com/webcast/1166/196225). - Shoppers who view video are 1.81X more likely to purchase than non-viewers (http://blog.hubspot.com/marketing/visual-content-marketing-strategy) - Your job on video is to: instruct, educate or entertain and video is the ideal medium to capture your personas attention and can generate engagement with your brand. - Integrating video into the mix: i. Content Videos: If you don't show it, it doesn't exist. If you're getting a question often you need to address it via video. ii. I've spoken about hub and spoke content and taking content you already have and re-purposing it into video form. iii. Even if you can afford to pay someone else, I still recommend getting a camera, tripod and audio setup so you can turn around your own videos very quickly when you need to. - Turn your team into stars - Every major service or page should have video - Explainer videos: Talking Heads, storytelling, animated or monologue - Tools: Animated Explainer videos use powtunes. ii. Wistia: Measure if someone watched, how much you watched if you watched a section Buzz 3 Listener Question: Omni-channel marketing - Peter from LW Reid asks: Talk about Omni channel marketing & how can it be linked to consumer behavior - Linking the two, a seamless experience for every touch point and the consumer behaviour decision making process is not a question of why but how - A new study released by Adobe just last week found that 66 percent of device owners get frustrated when content is not synchronized across devices (source: http://www.adweek.com/socialtimes/report-millennials-most-likely-to-change-retailers-after-poor-social-customer-service-experience/634352) - Develop a customer blueprint: Map out physically on a board the entire journey someone takes from being a stranger, to asking questions to customer onboarding, to post sales etc, are the front stage and backstage activities aligned? - CRM is key where every touch point and interaction is saved. Integrates with live chat, can tell you whether they responded to an ad what their preferences are, who are all the people they've ever spoke to,p ut in custom info like the pricing tier they are on etc

003 - Content Marketing that Actually Works

Welcome to episode 3 of InboundBuzz: Content Marketing that actually works Recorded: Sunday 20th of March 2016. Opening Buzz: I was interviewed @ the Sydney Hubspot User Group. I share questions and concerns from the audience. Find one in a city near you for amazing insights into inbound marketing and hubspot features, announcements. Shout out to my mates @ Hubspot: Kaitlin, Derek! HUG audience questions I answer: i. I'm really busy and am a one man band, I do everything and creating content is extremely challenging ii. We've been using hubspot and writing content for 12 months with a lot of success but now find our articles repeating themselves iii. Do you still use outbound methods in conjunction with inbound methods e.g. content offers etc 1. Content Anchors a. Writing 500 word blog posts weekly won't cut it anymore and unless your already ranking very well and have a bit of a following you will struggle to create cut through content. b. Firstly you need long form and short form content. c. The idea of CA is they are long form, very long form bits of content where you aim to build one-of-a-kind exhaustive resource on a topic better than any other site. The idea is to think of these anchors as pillar of content that support your site d. A discussion on how you can do this yourself. 2. The Big 5 Content Topics you need to be writing about: i. Cost questions ii. Problems and issues of your product: address the elephant in the room. iii. Vs or Comparisons iv. Reviews: If you sell something review it! Companies don't write reviews often! v. Best: Everyone wants the best. Are you good enough to talk about? e. Address these first. It may force you to write about stuff your not used to but do it! It works! 3. Featured tool/resource this week is Buzzsumo: a. BuzzSumo is a helpful search tool that tracks content on all social networking sites and ranks them based on the number of shares on Facebook, Twitter, LinkedIn, Google+, and Pinterest. It monitors content by topic or user and uses an advanced search engine to deliver accurate results.

002 - Email Marketing Best Practice in 2016

Welcome to Episode 2 of Inbound Buzz: Email Marketing Best Practice in 2016 Recorded: Sunday 13 March 2016 Opening Buzz: Email marketing is still the best channel for ROI & McKinsey estimates email is 40 times more effective at acquiring new customers than Facebook or Twitter. Source: http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails Thanks to all attendees at our latest meetup where we covered "How to create a Digital Marketing Strategy" Download framework and presentation free: http://www.slideshare.net/MobySiddique/how-to-create-a-digital-marketing-strategy-in-2016-digital-diyers-meetup 1. Types of emails you need to be running: The SONEET email checklist: S - "Sell" emails in response to bottom funnel content such brochure, directory download. Send them a email with a copy of that download with 3-5 things they should know about you i.e. USPs O - "Offer" emails, emails in response to  downloads such as eBook, tips, guide, white papers. Send them the offer again. This means you need to think about having utility content and don't just give it away for free. Give before you take. Share valuable info first to prove your value to your recipients N - "Newsletter": Keep them simple and start with content you are already producing e.g. wraps ups. You could have 1 written article or 1 written, 1 shared and 1 tip for example. Make the content valuable for the audience, specifically, your personas. Personalisation is great and should eventually come but you need to start with a general content stream first. Set the expectation of frequency and what content will be featured at point of sign-up. Expectation can be on signup or email confirmation or both Open rate is highest when companies send two emails per month E - "Entrance", new client welcome emails. E - "Enquiries", have automated emails that share something about what you do T - "Transactional & Traditional" - Transactional refer to Shipping notifications, password resets, receipts etc, review these. Take traditional emails up a notch. Use sidekick to track email opens. Expand signatures with text lines to things you want to focus on e.g. sales, downloads, ebook, your blog 2. Email Tips: Personalisation Including a name in the subject line boosted open rates by 29.3%. Transaction rates were 49% higher (0.09% compared to 0.06%) and revenue per email was 73% higher ($0.15 compared to $0.08) with personalisation, according to Experian. Source: https://www.marketingsherpa.com/article/chart/personal-subject-lines You can only personalise if you ask for the data, start with name - https://www.marketingsherpa.com/article/chart/personal-subject-lines 3. Email: Mobile About 53% of emails are opened on mobile devices. Source: https://www.campaignmonitor.com/resources/guides/email-marketing-new-rules/ The days of multi columns are gone. Make them responsive and keep them simple. Have (2) CTA's. Try making them diff e.g. one a button and one a hyperlink Visit www.reallygoodemails.com by mailchimp for inspiration Have plain text versions and check them! 4. Emails: Best time to send 11am Monday through to Saturday and Sunday night @ 9pm are the best times to send emails for optimal open rates - according to HubSpot Test subject lines, CTA's, images, times

001 - What is Inbound Marketing?

Welcome to the very first episode of Inbound Buzz! Recorded Monday 7th March, 2016 Opening Buzz: Did you by the time someone calls, they have already made 60% of their purchase decision before even talking to you? Find out how inbound marketing can help and more on today's episode of inbound buzz.. Featured Buzz: Digital Marketing Strategy With the excitement of the new year finally wearing off, it's important you keep sight of all the great Digital Marketing tactics you wanted to execute this year. The key? Making a plan and keeping track. Co-incidentally, our upcoming meetup Wednesday night 9/3/16 @ 7pm in Sydney will be covering 'How to create a Digital Strategy'. It's going to epic and it's FREE! Register here or join the meetup - http://www.meetup.com/digitaldiyers/events/229077273/ Featured Buzz: What is Inbound Marketing? Inbound marketers such as myself have broken marketing into two types. i. Traditional: Push marketing, cold calling, cold emailing, advertising without context, very presumptive. ii. Inbound as a philosophy: The core idea of inbound marketing is educating the buyer through the stages of the decision making process; I have a problem, search for info, eval of alternatives, purchase and post purchase. 60% of the purchasing decision is already made by the time somone calls you. Source - http://www.slideshare.net/HubSpot/taking-your-sales-process-inbound (slide 65). It is our job as marketers and business ownerswho call have already made a decision (verify stat and source). It's our job to own the conversation. Hubspot or Marketing Automation is what enables you to do inbound marketing. Featured Buzz: The ‘Hub & Spoke’ Model. You should spend at least as much time distributing and promoting your content as it took you to create it. Think about the Hub & Spoke model for both previous content creation efforts and future ones. Featured Buzz: The Best Time to Post on Social Media Buzzsumo drew insights from 1Bn facebook posts from 3 million pages (http://www.slideshare.net/buzzsumo/how-to-improve-facebook-engagement-insights-from-1bn-posts) Key Findings: - The best time to post is between 10pm and 12am of your audience's local time. - The best day to post is Sunday - Sunday night is a great time to post Tips: - Get into the habit of scheduling posts. Hubspot has this inbuilt. We also use Hootsuite for clients who don’t use Hubspot. Facebook post tips: - Questions and images - Short posts - Directly embedding videos get 6x interaction. This is due to seamless features like auto-play and the fact Facebook and Google are often competitors! - Posts without hashtags get less interaction than posts with hashtags. BUT take this rule lightly. If you use hashtags use those are already have traction. Events and expos are always good to take advantage as a topical issues e.g. political spills! Like today's episode? Don't forget to share, subscribe and rate us on iTunes. Have feedback or digital marketing questions? Visit www.inboundbuzz.com.au for more detailed show notes. Or tweet Moby @MobySiddique In Sydney? Join the Digital DIY community: http://www.meetup.com/digitaldiyers/ Need help with Inbound & Digital Marketing? Visit www.redpandas.com.au - quote the show to receive a free consultation See you next week!