InboundBuzz - Inbound Marketing Podcast

Most B2B buyers complete nearly two-thirds of their buying journey before contacting a vendor, and if your website can't answer their questions independently, you're invisible when it counts most. 

In this episode, we break down five self-service tools, covering what each one does, why it works, and the revenue impact it drives. You'll walk away knowing exactly where your website is losing buyers and which tool to deploy first.

Most HubSpot portals are full of reports nobody trusts and dashboards that answer the wrong questions.

In this episode, we break down exactly what a proper reporting framework looks like, how the right five reports can align your marketing and sales teams around shared revenue goals, what role-based dashboards do for executive clarity and team accountability, and if your HubSpot portal is truly ready to become your single source of truth.

HubSpot went from startup to $3.7 billion with the help of one of the most powerful, yet underutilised tools: free education.

But how can courses, content, and tools anyone could use without paying a cent help create one of the biggest technological unicorns in the world? 

In this episode of InboundBuzz, we unpack the exact strategies behind HubSpot's growth and how you can steal them for your own marketing.

Acquiring a new client costs five times more than keeping an existing one. But, the problem is that most businesses keep spending on acquisition anyway.

Are you making the same mistake? 

In this episode of InboundBuzz, we break down the three retention pillars RedPandas used to improve their our retention rate by 30 per cent and exactly how to apply them to your business.

HubSpot is only as good as the reps using it, but most teams are leaving a lot on the table because of:

- Dirty pipelines
- Inconsistent follow-up
- Dashboards nobody checks. 

In this episode of InboundBuzz, we get into the practical fixes: better onboarding, smarter pipeline logic, and the dashboards your reps should be checking every single day.

Steve Palise built a nine-property portfolio and walked away from engineering by doing something most people still find controversial: giving his best ideas away for free.

Free books, free courses, honest sales calls, and walking away from bad-fit clients. That's the playbook. 

In this episode of InboundBuzz, Steve breaks down the mindset and systems behind building a business and a property portfolio that actually lasts. If you're tired of being sold a fantasy about passive income, this one's for you.

Most marketers are using AI every day. Only a select few are getting results worth talking about.

But better prompts change that. 

In this episode of InboundBuzz, we dive deep into a five-step framework for getting dramatically better output from ChatGPT, Claude, and Gemini, covering everything from choosing the right model to building a brand voice document that makes AI sound like you.

Your audience already knows AI slop when they see it... Especially because it's flooding every marketing channel in 2026.

Brands that stay human while using AI are pulling ahead. The ones that don't are blending into the noise.

In this episode of InboundBuzz, we break down how authentic brands use AI as a force multiplier, why commoditised tools are levelling the playing field, and the practical strategies that keep your voice genuine while maximising output.

AI search gives you six placements at most, and no one looks past the first two. Most businesses are losing ground simply because they don't know what's driving those results.

In this episode of Inbound Buzz, Linda and Mobes unpack the multimodal approach to AI ranking: why ChatGPT surfaces the brands it does, which platforms it actually pulls from (Reddit, YouTube, review directories, and more), and how to build the kind of third-party reputation that gets you recommended, not buried.

Most businesses are leaking leads without realising it — through rigid booking windows, overloaded intake forms, and slow follow-up that lets warm prospects go cold.

In this episode of Inbound Buzz, Moby walks through Alex Hormozi's sales process firsthand, unpacking the availability strategy behind a 29% conversion lift, the staged qualification system that keeps leads engaged without overwhelming them, and the reminder cadence designed to eliminate no-shows.