InboundBuzz - Inbound Marketing Podcast

#INBOUND18 Day 4: Mari Smith on Facebook Marketing, Service Hub w/ Mike Redboard & CRO | Ep.100

Catch our final #INBOUND18 wrap-up episode for day 4! In this episode we summarise Bradley Friedman's presentation on increasing website conversions. Bradley Friedman is from Lucky Orange, a platform that records heat maps, website recordings, conversion funnels and form analytics. We also caught the 'Queen of Facebook', Mari Smith and her presentation about Facebook Marketing! Choc full of new stats, insights and recommendations. PLUS: Don't miss out interview with HubSpot's Michael Redbord, General Manager of Service Hub at HubSpot. Michael talks about what problem Service Hub addresses, Service Hub features and it's relationship with the new flywheel model of growth. Catch the video interview with Michael and complete show notes @ www.redpandas.com.au/INBOUND18

#INBOUND18 Day 3: Marcus Sheridan on Trust, George B on Video & LinkedIn w/ Michaela Alexis | Ep.99

We've got a choc full of knowledge bombs in our Day 3 #INBOUND18 recap! We cover George B's 10 Video Marketing Framework tips where George breaks down video strategies such as using video in email signatures, proposals, on your website, landing pages and more. We also cover the #kingofinbound Marcus Sheridan and his session on 7 Keys to Creating Content that Dramatically Moves the Sales and Marketing Needle. Marcus shares a blueprint on what makes successful companies stand out miles from their competition in terms of trust and growth Last but not least we cover the Michaela Alexis breakout on How to Build a Mega Personal Brand on a Mini Budget. Don't miss out interview with her at the end too where she shares some killer tips that will help you stand out in the LinkedIn newsfeed. Catch the video interview with Michaela and complete show notes @ www.redpandas.com.au/INBOUND18

#INBOUND18 Day 2: Review of Brian & Dhamesh Future of Growth Keynote | Ep.98

Catch up on daily highlights on #INBOUND18 here! On day 2 we extensively review the annual famed Brian Halligan & Dharmesh Shah keynote, critique breakdown sessions and have a vent on a major flaw of #INBOUND18 Stayed tuned to hear more about Brian Halligan's New Flywheel Growth Model and how you can use it to embed customer-centricity for differentiation and growth! Plus we chat to Nissar Ahamed rom the Atomic Reach and discuss how they use AI to power and optimise your blog posts, emails, text ads and more! Catch the video interview with Nissar and complete show notes @ www.redpandas.com.au/INBOUND18

#INBOUND18 Day 1 Recap: New HubSpot Marketing Updates and HubSpot Video | Ep.97

Miss the first day of HubSpot or weren't eligible to attend partner day at #INBOUND18? Fret not! Catch our daily highlights in this #INBOUND18 pop-up series! In this episode we discuss all the all new HubSpot Marketing updates across HubSpot Free, Starter, Professional and Enterprise! Plus we chat to Marcus Andrews from the HubSpot Product Marketing Team about the all new HubSpot Video hosting platform! Catch the video interview with Marcus Andrews from the HubSpot Product Marketing team @ www.redpandas.com.au/INBOUND18

Remington Begg’s Chatbot Masterclass: Everything You Need to Know | Ep.96

Visit www.redpandas.com.au/ep96 for video version with on screen demos, examples, show notes, additional resources and links. Impulse creative are arguably at the forefront of the conversational marketing scene. In this episode we chat with Remington Begg CEO @ Impulse Creative for a true masterclass on chatbot and conversational marketing. Remington discusses the pro's and con's of using Facebook bots, the opportunity with HubSpot's Bots and Drift. He also shares actual examples and workflows, one that saw a 22% increase in landing page conversions simply by deploying a chat bot. www.redpandas.com.au/ep96 for more.

HubSpot Reporting Options & Preparing for #Inbound18 | Ep.95

Visit www.redpandas.com.au/ep95 for complete show notes, additional resources and links. HubSpot, like any Marketing Automation suite, can be a powerful an invaluable tool to nurture your leads into customers. One of the biggest problems we see however, is how do you extract all that juicy data about where your leads and customers are coming from, sources and other pipeline info in one easy to use and understand place? In this episode we discuss HubSpot reporting, what's it's great for, limitations and alternatives. www.redpandas.com.au/ep95 for more.

Rise of Chatbots, Messenger Bots & HubSpot Conversations | Ep.94

Visit www.redpandas.com.au/ep94 for complete video interview, show notes, additional resources and links. Chat bots, Facebook bots, messenger bots, what's it all mean and why should marketers care? Elissa Hudson, ANZ Marketing Manager @ HubSpot talks all things chat bots as well as a quick insight into HubSpot's new Conversations tool now live and available for free! www.redpandas.com.au/ep94 for more.

How to See Competitor Facebook Ads + Instagram TV Predictions, Tips | Ep. 93

Visit www.redpandas.com.au/ep93 for complete show notes, additional resources and links. Learn how to use Facebook's new feature that allows you to see all your competitor facebook and instagram ads (and how they can see yours!) Plus learn more about Instagram TV. Learn about what it is, why you should take notice, how Instagram plans to chomp off YouTube market share and some tips you should employ for first mover advantage. www.redpandas.com.au/ep93 for more.

How to Get Results on Ever-Competitive Facebook Ads with Adespresso | Ep. 92

Visit www.redpandas.com.au/ep92 for complete video interview, show notes, additional resources and links. Facebook advertising in 2018 isn't like it was even a year a go. Cost per clicks are rising fast, the market is becoming ultra competitive and consumer negative sentiment towards salesy ads is increasing. In this episode we chat with Massimo Chieruzzi, Facebook marketing expert and mastermind behind the most powerful Facebook Ads toolset, Adespresso. Massimo shares best practice tips, processes and absolute dynamite that will help you get more sales and leads from Facebook Advertising. www.redpandas.com.au/ep92 for more.

Video Marketing & Distribution Lessons from Sydney HUG | Ep.91

Visit www.redpandas.com.au/ep91 for complete show notes, additional resources and links. Fresh off presenting at Sydney HubSpot User Group, Moby takes us through a masterclass on video marketing at every stage of the buyer's journey, the 3 types of videos you must start with and a sample funnel you can create utilising video as well as other distribution tips. www.redpandas.com.au/ep91 for more.