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Inbound Marketing Mastery at it’s finest. InboundBuzz is practical, non-nonsense podcast on the latest Digital and Inbound Marketing tips, tool & tactics you need to achieve Inbound Mastery. Get your weekly buzz of all things Inbound & Digital Marketing from someone actually living and breathing Digital 24/7. InboundBuzz is presented by Moby Siddique, a 10 year Digital Marketing Strategist & co-founder of redpandas.com.au
Episodes
Tuesday Nov 12, 2024
5 Things to Make Your Website Best Salesperson | Episode 172
Tuesday Nov 12, 2024
Tuesday Nov 12, 2024
In this episode, we reveal how to boost conversions by focusing your message on customer needs. Discover the secrets to creating a customer-centered “About Us” page, using self-assessment tools for lead capture, and leveraging videos and heatmaps to guide prospects. Streamline your marketing for real results!
Tuesday Oct 29, 2024
Running the Perfect Discovery | Episode 171
Tuesday Oct 29, 2024
Tuesday Oct 29, 2024
In this episode, we explore the fundamentals of a perfect discovery call, focusing on agenda setting, information gathering, and guiding prospects to next steps. Discover effective questions to uncover client needs and how to use HubSpot playbooks to enhance your process. Tune in for tips to elevate your client conversations!
Monday Oct 14, 2024
The Biggest HubSpot Updates from Inbound | Episode 170
Monday Oct 14, 2024
Monday Oct 14, 2024
In this video, we dive into how Breeze AI from HubSpot can streamline your business. Learn how it enhances automation, improves insights, and boosts user experience with tools like multi-step forms. Discover how Breeze AI can simplify customer support, content creation, and overall business operations. Check it out to see the difference it can make.
Tuesday Oct 01, 2024
Tuesday Oct 01, 2024
In this episode, we explore Pizza Hut UAE's viral TikTok challenge, "Pay With Your Trend," where consumers can earn a free My Box meal by creating a video featuring a popular TikTok trend and tagging the brand. We also cover the latest YouTube Shorts update, which introduces custom thumbnails, giving creators a new way to boost click-through rates. Additionally, we discuss the upcoming AI legislation in Australia and the importance of creative testing in Meta Ads, with the key takeaway being that "creative is king" when it comes to scaling ad success. Don’t miss out.
Tuesday Sep 17, 2024
Close More Deals in Your Sales Pipeline with HubSpot | Episode 168
Tuesday Sep 17, 2024
Tuesday Sep 17, 2024
Discover Google’s latest AI image generator, Imagen 3! With just a Google account, you can create stunning, detailed images like never before. Plus, in this episode, we dive into how to refresh your Customer Journey Map (CJM) to avoid missed deals and strengthen follow-ups. Learn how to use 1:1 videos, HubSpot Playbooks, and post-deal strategies like reviews and upsells to boost your sales process.
Subscribe for AI insights and sales tips!
Monday Sep 02, 2024
How to Use Podcasts to Grow Your Brand | Episode 167
Monday Sep 02, 2024
Monday Sep 02, 2024
In this episode of Inboundbuzz, we explore key marketing and tech trends, including a controversial Olympic campaign that grabbed attention, OpenAI's latest AI detection tool, and Dupdub AI, a powerful content creation tool. We also share strategies on how to effectively use podcasts to enhance your brand's reach and engagement.
Tune in for more insights!
Tuesday Aug 20, 2024
Tuesday Aug 20, 2024
In this episode, we explore Jake Paul's genius yet controversial use of AI deepfakes in marketing, raising ethical questions about the future of AI. We also dive into OpenAI's new SearchGPT, which could redefine search engines by combining AI with search, possibly challenging Google. Lastly, we cover Apple's expanded 30% fee on Facebook and Instagram ads and share tips on how to avoid this extra cost. Tune in for the latest in tech and marketing!
Monday Aug 05, 2024
Innovate or Die in 2024 | Episode 165
Monday Aug 05, 2024
Monday Aug 05, 2024
In this episode, we discuss ads coming to Threads, now with 175 million users, as X loses ad revenue. Meta leverages its $135 billion ad expertise on Threads. TikTok launches Whee, a new image-sharing app for friends, following Notes earlier this year. Instagram shares top Reels tips focusing on engagement and trends. We highlight the need for innovation, covering the "Seller-Free" economy, AI-powered sales automation, and content repurposing. Eileen Fisher’s AI-powered sizing tool, The Closet, boosts conversions by 50%. Stay tuned for more digital marketing updates!
Tuesday Jul 23, 2024
How Long Does Each Digital Marketing Tactic Take to Get Results? | Episode 164
Tuesday Jul 23, 2024
Tuesday Jul 23, 2024
In this episode, they discuss the recently concluded Google June 2024 spam update and its impact on website rankings. If you've seen changes in your rankings, this update could be the reason. They dive into how some websites thrived while others took a hit, highlighting the demise of auto-generated programmatic SEO, particularly for Zoominfo.
They also credit Gaetano Nino DiNardi for an insightful image illustrating this. Plus, they share valuable tips on recognising and avoiding poor SEO practices. Stay tuned as they feature key insights on digital marketing timelines and strategies, from SEO and content marketing to paid media and email marketing. Don't miss out on these essential updates and tips for your digital marketing success!
Monday Jul 08, 2024
2 Proven Tools to Avoid Your Business Being Commoditised | Episode 163
Monday Jul 08, 2024
Monday Jul 08, 2024
In this episode, Moby and Semih explore Apple's leap into AI with Siri's integration of ChatGPT, dubbed "Apple Intelligence." Despite Siri trailing behind Google Home and Alexa, this update promises improved functionality like retrieving flight details from emails and extracting data from images to fill forms.
They also discuss a study revealing that 46% of Gen Z prefers social media over Google for search, turning to TikTok and Instagram for fashion, beauty, food, and DIY trends. They highlight the importance of frameworks in decommoditising businesses and the value of information products, using RedPandas' 8-Week AI Content Revenue Masterclass as an example.
Lastly, they introduce a "Household Money Makeover Course" for solar buyers, showing how value-stacking enhances financial security. Tune in for insights on AI and innovative business strategies.