InboundBuzz - Inbound Marketing Podcast

George B on Lessons from a Six Figure Generating Podcast & Career Goals/Ceilings | Ep.90

Visit www.redpandas.com.au/ep90 for the video version, show notes, links and resources. George B Thomas is an ingrained fixture in the inbound marketing world. George is a speaker, podcaster, HubSpot trainer, digital marketer and now Inbound Evangelist at Impulse Creative. We chat to George about: - The formula for a successful podcast? - How HubCast generated $100,000+ in revenue - George's big move from a senior position from a large agency (Impact) to Impulse Creative - Letting goals anchor your career decisions - Dealing with the 'Am I good enough?' question - Conversational marketing and more! Visit www.redpandas.com.au/ep90 for show notes and bonus content

New HubSpot Service Hub + What GDRP Means for Google Analytics | Ep.89

Visit www.redpandas.com.au/ep89 for complete show notes, links and resources. Traditionally marketing automation software hasn't done a great job out of the box to take care of customers once they are in your ecosystem. Service Hub by HubSpot signals probably the biggest change but a marketing automation company to address this. We hear from Dave Sheppard himself, director of Sales @ Hubspot for Australia and NZ on who service hub is for and what it does. Plus GDRP, what does it mean for Google Analytics? What do you need to do to make sure you don't lose your data and key reports after May 25th. www.redpandas.com.au/ep89 for more.

Crush It With Instagram Stories Ads + Compensating for Declining Facebook Reach | Ep.88

Visit www.redpandas.com.au/ep88 for complete show notes, links and resources. Over a third of digital advertisers use Facebook ads however only 2% of global advertisers are using instagram story ads. That's not as impressive as the fact instagram stories are generating 8-10 times the conversions for some businesses! So how do you do good Instagram story ads? We share our best practice tips and tools to create amazing Instagram Story Ads. Plus Moby shares some tips on how to use Instagram to compensate for Facebook's heavily declining reach. www.redpandas.com.au/ep88 for more.

The 8 Biggest Content Marketing Lessons from 100 Million Published Posts | Ep. 87

Visit www.redpandas.com.au/ep87 for complete show notes, links and resources. If you’re sticking with your content approach from three years ago, it’s now 50% less effective. Social sharing has halved and referrals to your website have plummeted, also more people use the big 4 messaging apps than they do social media. So what do we do now? In this episode we discuss the top 8 practical content marketing tips based on the 2018 Content Marketing Trends report from BuzzSumo. www.redpandas.com.au/ep87 for more.

eBooks Dead? What Comes Next? Plus the Problem with Best Practice & Pushing Back on Video?? | Ep. 86

Visit www.redpandas.com.au/ep86 for the video version of this episode and complete show notes. In this episode we discuss: – What comes after the eBook? Are they truly dead? – The danger of blindly following industry leaders and 'best practice' – How much focus should we be putting on video? Don't forget to like, comment and subscribe for more Inbound Marketing goodness + visit www.redpandas.com.au/ep86 for complete show notes.

Goodbye Facebook Newsfeed: What We’re Doing Next + How to Create Personal Goals | Ep. 85

Visit www.redpandas.com.au/ep85 for complete show notes. So it finally happened: Facebook has killed brands appearing in the organic newsfeed of it's fans. In this episode we discuss exactly what you should do next

How to Start a Podcast with Colin Gray | Ep. 84

Visit https://www.redpandas.com.au/ep84 for complete show notes, links to gear, software and resources discussed. To say our guest Colin Gray is a podcasting expert is an understatement. He really is the podcaster’s podcaster. He has helped literally thousands of podcasters around the globe to achieve podcasting success, he runs three separate businesses that help podcasting and ofcourse, he is behind not 1 but 6 of his own podcasts! In this episode Colin shares gems on: *The three things holding people back: Gear, editing, 'hate the sound of my voice' *The best gear to start podcasting *How edit your podcast with zero to little time and the exact tools to use *How to plan out the first 10 episodes of your new podcast *How to publish your podcast on iTunes *The link between Facebook Live & podcasting *What format works best in 2018? What formats are underdone? *What growth/listener numbers should you aim for? *Ideas to make money from podcasting Don't forget to like, comment and subscribe for more Inbound Marketing goodness + visit https://www.redpandas.com.au/ep84 for complete show notes.

083 - Where to Learn Digital Marketing?

How on earth do you learn digital marketing? Where do you learn digital marketing? In this episode we discuss what certifications you need to have to stay up date. Also, we share some updates on Facebook which will allow you to see your competitors ads. Plus, big new changes Google search results and whole lot more! Visit www.redpandas.com.au/ep83 for complete show notes, resources and links to everything discussed.

082 - Use Quiz Marketing to Explode Your Email Database | Josh Haynam Interview

Visit www.redpandas.com.au/ep82 for complete show notes. Quizzes are perhaps one of the most underrated techniques for growing your email database. In this episode Josh Haynam from Interact, a quiz generation company, gives us a masterclass on how to quizes as a form of lead generation. Josh also talks about: - What channels work best if your on a bootstrapped budget? - How far do you deviate from talking about your core product in your content marketing? - Where do you start when it comes to designing a quiz, the best practice around creating a quiz and of course promoting a quiz For a special 25% OFF on Interact use code: INBOUNDBUZZ at https://www.tryinteract.com/ www.redpandas.com.au/ep82

081 - Email Marketing Trends for 2018 + Track Organic Rank of AdWords Keywords in HubSpot

Visit www.redpandas.com.au/ep81 for complete show notes, resources and links to everything discussed. We take a look at some of the biggest email marketing trends that will set you for success in 2018. Plus! You pay Google AdWords for leads and customers and HubSpot. Wouldn't it be cool to see what you rank organically for the Google AdWords you pay per click? www.redpandas.com.au/ep81